How to Effectively Curate Your Career

To help curate your own future, start by asking yourself a series of questions:

WHAT DO I WANT MY FUTURE TO LOOK LIKE?
When you’re focused on the day-to-day, it can be challenging to make time to think about the long term. Yet it’s time well spent.

Start with your ultimate career goal, then work your way backward. What does your goal look and feel like? What specific actions do you need to take to reach it?

HOW DO I PURSUE MY ULTIMATE CAREER GOAL? 
After you have a clear idea of what you want, it’s time to develop your task list for achieving it. In the time-management book Getting Things Done, David Allen articulates his system for prioritizing tasks.

Create powerful to-do lists based on:
1. Your time.
Identify those tasks that you can tackle between appointments—like scanning job listings or course catalogs—and those that require you to block out a few hours—like crafting a cover letter or updating your portfolio. Be ready to take advantage of delayed meetings or cancellations by knowing what’s next in your queue of quick tasks.

2. Your energy level.
Know in advance which tasks will require intense concentration (schedule these as early in the day as possible) and which tasks are necessary but mindless (good for doing at the end of the day when your energy is waning).

3. Your environment.
Separate tasks that must be performed at your office from those you can do at home.

Planning your work with deliberation allows you to make steady progress toward your goals regardless of your immediate time availability, the amount of energy you have, and in what context you find yourself.

With a little organization, you can say “farewell” to procrastination and “hello” to the next stage of your career.

HOW DO I CURATE A STRONG PORTFOLIO OF SKILLS?
In the past, all you needed was an undergraduate degree. But today, education is never truly finished. In fact, most people find that they need to continue building their knowledge.

In addition to on-the-job training, many professionals look for outside opportunities to boost their skills. From conferences to professional development programs to online courses, you have a multitude of ways to polish your skills—and your résumé.

HOW CAN I CREATE A MEMORABLE PERSONAL BRAND?
Like a corporate brand, your personal brand is everything you want people to think about when they hear your name. What attributes are distinctly you? Jot down a few words that describe the way you’d like to be seen by others, such as “talented tech whiz” or “savvy marketing guru.”

Then, consider your target market. What types of organizations or professionals do you want your personal brand to resonate with? Where do your skills and their needs align?

Next, market yourself by polishing up your résumé, personal website, social media presence, and elevator pitch. Personalize your pitch, highlighting your distinct skills and experience that make you valuable to each organization or professional you approach.

Finally, put your personal brand into action. Research opportunities to network with members of your target market through personal connections or at meet-ups, conferences, or other professional events.